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At Premier Capital Mortgage and
Realty, Inc. (PCMR) we hold ourselves to a standard of ethics
that is embraced and recognized by industry professionals and
organizations across the country. We choose to adopt the code
of ethics as our own and use these standards as a compass in our
practice. Every associate shall conform to the general
standards set out in this code and apply them in their
professional activities and conduct.
The following eight essential ethical qualities are set out
below:
1) Integrity
– PCMR associates shall observe high standards of honesty and
integrity in conducting their financial planning business and in
the provision of financial planning services.
2) Objectivity - PCMR associates shall disclose to the
client any limitation on their ability to provide objective
financial planning services.
3) Competence - PCMR associates shall provide competent
financial planning services and maintain the necessary knowledge
and skill to continue to do so in those areas in which the PCM
associate is engaged.
4) Fairness - PCMR associates shall provide financial
planning services in a manner that is fair and reasonable.
5) Diligence - PCMR associates shall act with due skill,
care and diligence in the provision of financial planning
services.
6) Professionalism - PCMR associates shall ensure their
conduct does not bring discredit to the financial planning
profession.
7) Confidentiality - PCMR associates shall not disclose
any confidential information without the specific consent of the
provider of that information unless compelled to by law or as
required to fulfill their legal obligations.
8) Compliance - PCMR associates shall ensure their
conduct complies with all applicable laws, rules and regulations
of any government, government agency, regulatory organization,
licensing agency or professional association governing the
members' professional activities.
The Code of Ethics is a general standard that applies to all
associates and employees of PCMR. |